Genevieve Schmitt is a leading expert on the subject of women and motorcycling. Through her three decades of writing, giving speeches, and organizing events she has inspired thousands of women to fulfill their dream of riding their own motorcycle. She says she is now in her second act with more time to sow into building the next generation of riders. “I’m honored to be part of the All Kids Bike ambassador program as it is the perfect complement to the mentorship initiatives I’m developing,” says Genevieve. “How rewarding to inspire youngsters to get on two wheels. I’m so grateful to Ryan McFarland and his team for their incredible efforts thus far in getting more children on bikes and can’t wait to join them in promoting the program. My motto in life has always been we are blessed when we are a blessing to others.”