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Heather Mason

President, National Bike Dealers Association

From a pro 24 hour racer to a bike shop owner, club founder and National Sales Manager, Heather Mason is a bicycle industry advocate, business developer, columnist, and athlete who shares her knowledge, insight and passion with everyone she meets. An industry icon in her own right, Heather has appeared in everything from Mountain Bike Action Magazine, Bicycle Industry News, Pack Chatter Podcast, Josies Bike Life and many other national media outlets. With a mission to get more people on bikes, strengthen the bicycle industry, and shape the IBD future her insights are awakening a new culture of retailers; those willing to battle the roller coaster ride of the digital landscape and embrace the ultimate retail strategy.