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A portrait of All Kids Bike ambassador Troy Lee posing with an All Kids Bike mini-flag

Troy Lee

Founder of Troy Lee Designs | Supplying Motocross & Mountain Bike Gear to the World’s Fastest Racers

Troy Lee was born into a racing family; his father raced motorcycles and grandfather started the legendary Bonneville race, so it was only natural that Troy would become involved with racing too. As an aspiring professional motocross racer in Southern California in the early 1980s, Troy started painting the motocross helmets of several of his motocross racing friends, eventually giving up the pursuit of racing fame to devote his full time and efforts to painting helmets.

What began as a hobby has grown to become recognized as the premier racing brand in the world. Today, Troy Lee Designs (TLD) supplies motocross and mountain bike gear to the world’s fasted racers.

TLD now has its headquarters and showroom in Corona, California, and also runs a boutique in nearby Laguna Beach. Troy is still the man at the heart of the business, dividing his time between cross country biking and recreational escapes with his wife, Sarah, and four children Max, Carly, and twins Dylan and Maya, as well as creating innovative products that exceed the cutting edge in style, design, and quality.